Privacy policy
Last Updated: August 13, 2026
This Privacy Policy describes how Yifengyu, operated by Cixi Yifengyu E-commerce Co., Ltd., collects, uses, discloses, and protects personal information when you visit or make a purchase from yifengyu.shop, contact our customer service team, or otherwise interact with our online store.
Yifengyu currently provides online retail services to customers in the United States.
1. Information We Collect
Depending on how you interact with our website, we may collect different types of personal information.
Information You Provide to Us
When you place an order, contact us, request a return, or otherwise interact with Yifengyu, we may collect your name, billing address, shipping address, email address, telephone number, order information, product selections, customer service communications, return and refund information, and other information you choose to provide.
Payment Information
When you place an order, payment information is processed through the payment methods and payment service providers available at checkout.
Payment card information and other sensitive payment details are generally processed directly by authorized payment service providers.
We may receive transaction-related information necessary to confirm, manage, and support your order.
Information Collected Automatically
When you visit yifengyu.shop, certain technical information may be collected automatically.
This information may include your IP address, browser type, device information, operating system, pages viewed, referring website, date and time of visits, interactions with our website, and information collected through cookies or similar technologies.
We use this information to operate, secure, maintain, and improve our online store.
2. How We Use Your Information
We may use personal information to process and fulfill orders, process payments, arrange shipping and delivery, provide order confirmations and updates, handle returns and refunds, and respond to customer service inquiries.
We may also use information to provide product and sizing assistance, detect and prevent fraud or unauthorized transactions, maintain website security, improve our website and customer experience, maintain business records, and comply with applicable legal and regulatory obligations.
Where permitted, we may use contact information to send marketing communications when any required consent has been provided.
We do not use personal information for purposes that are materially different from those described in this Privacy Policy without providing appropriate notice where required.
3. How We Share Information
We may share personal information with third parties that provide services necessary for the operation of our business.
These service providers may include e-commerce platform providers, payment processors, shipping and logistics providers, order fulfillment providers, website hosting and technical service providers, customer service tools, fraud prevention and security providers, analytics providers, advertising and marketing service providers, and professional advisers.
We may also disclose information to government or regulatory authorities where required by law.
Service providers may process information only as necessary to provide their respective services and subject to applicable contractual and legal obligations.
We may also disclose information when reasonably necessary to comply with applicable law, enforce our policies, protect our rights, investigate fraud, or protect customers and others.
4. Advertising and Analytics
We may use analytics, advertising, and measurement technologies to understand how customers interact with our website and to improve our services and marketing.
These technologies may collect information such as device identifiers, IP addresses, browser information, website activity, product pages viewed, shopping interactions, and advertising interactions.
Where required by applicable law, we obtain appropriate consent before using certain advertising or tracking technologies.
We do not sell personal information for direct monetary payment.
Depending on applicable privacy law and the technologies used on our website, certain disclosures to advertising partners may be considered "sharing" or similar activity.
Where applicable, customers may have the right to opt out of such processing.
5. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, and similar technologies.
These technologies help keep the website functioning correctly, remember customer preferences, maintain shopping cart functionality, support checkout, improve website performance, analyze traffic, detect fraud and security risks, measure advertising effectiveness, and provide relevant advertising where permitted.
You may be able to manage cookies through your browser settings or through privacy controls available on our website.
Disabling certain essential cookies may affect website functionality.
6. Marketing Communications
If you choose to receive promotional emails or other marketing communications from Yifengyu, we may use the contact information you provide for that purpose.
You may unsubscribe from marketing emails at any time by using the unsubscribe option provided in the communication or by contacting us.
Transactional communications relating to orders, payments, shipping, returns, refunds, or customer service are not considered promotional marketing and may still be sent when necessary to service your order.
7. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.
Sensitive information transmitted through our website and checkout process is protected using secure technologies such as HTTPS/SSL where applicable.
Payment processing is handled through payment service providers made available through our checkout system.
However, no method of online transmission or electronic storage can be guaranteed to be completely secure.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include maintaining information necessary for processing and managing orders, providing customer support, handling returns and refunds, maintaining financial and transaction records, preventing fraud, resolving disputes, and meeting legal, tax, accounting, or regulatory obligations.
Retention periods may vary depending on the type of information involved and applicable legal requirements.
9. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These rights may include requesting access to information we maintain about you, requesting correction of inaccurate information, requesting deletion of certain information, requesting information about how personal information is used or disclosed, withdrawing consent where processing is based on consent, and opting out of certain marketing or advertising-related processing where applicable.
Some rights may be subject to legal exceptions.
To submit a privacy-related request, contact:
We may need to verify your identity before completing certain requests.
10. United States State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Where such laws apply, eligible consumers may have rights relating to access, correction, deletion, portability, targeted advertising, or certain forms of data sharing.
We will process qualifying privacy requests in accordance with applicable legal requirements.
We will not unlawfully discriminate against a customer for exercising an applicable privacy right.
11. Children's Privacy
Our website and products are intended for general adult consumers and are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact our customer service team so we can review the matter and take appropriate action.
12. Third-Party Services and Links
Our website may contain links to third-party websites or use services provided by third parties.
When you interact with a third-party website or service, its own privacy policy and terms may apply.
We encourage customers to review the privacy practices of third-party services before providing personal information to them.
13. International Processing
Yifengyu is operated by Cixi Yifengyu E-commerce Co., Ltd., a company registered in China, while our online store currently serves customers in the United States.
Personal information may therefore be processed or accessed in jurisdictions outside the state or country in which you live, including through service providers supporting our e-commerce operations.
Where required, we take reasonable measures to handle personal information in accordance with applicable privacy and data protection requirements.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technologies, or applicable legal requirements.
When changes are made, the updated version will be posted on this page and the Last Updated date will be revised.
We encourage customers to review this Privacy Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact us.
Yifengyu
Operated by Cixi Yifengyu E-commerce Co., Ltd.
Phone
+1 213-720-2518
Customer Service Hours
Monday–Friday
9:00 AM–6:00 PM Pacific Time
Registered Company Address
Cixi Yifengyu E-commerce Co., Ltd.
Longshe Village, Kuangyan Town
Cixi City, Zhejiang Province
China
U.S. Business Correspondence Address
10866 Washington Blvd.
Culver City, CA 90232
United States
The U.S. address above is provided for business correspondence purposes.
It is not represented as a retail store, warehouse, fulfillment center, manufacturing facility, or standard customer return address.
Service Market
United States