Privacy policy

Last updated: July 28, 2026

Thank you for visiting Yifengyu.

This Privacy Policy explains how Cixi Yifengyu E-commerce Co., Ltd., operating the Yifengyu brand, collects, uses, discloses, stores, and protects personal information when you:

• Visit or browse our website
• Create or use a customer account
• Place or manage an order
• Contact customer service
• Request a return, refund, or cancellation
• Subscribe to marketing communications
• Interact with our advertisements or online services

This Privacy Policy applies to the official Yifengyu website and related services offered to customers in the United States.

1. Business Responsible for Your Information

The business responsible for the personal information described in this Privacy Policy is:

Legal Company Name: Cixi Yifengyu E-commerce Co., Ltd.
Chinese Company Name: 慈溪市易枫宇电子商务有限公司
Brand: Yifengyu
Email: service@yifengyu.shop
Phone: (+1) 424-372-7996

Additional business and contact information is provided in Section 18.

2. Categories of Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information.

A. Contact information

• Name
• Email address
• Telephone number
• Billing address
• Shipping address

B. Order and transaction information

• Products ordered
• Selected colors and sizes
• Order number
• Purchase date
• Order value
• Shipping method
• Delivery and tracking status
• Return, refund, cancellation, and dispute information
• Payment confirmation and transaction status

We do not normally receive or store your complete payment card number when payments are processed by third-party payment providers.

C. Account information

• Customer account credentials
• Account preferences
• Saved addresses
• Order history
• Account activity

Passwords should be processed and stored through the security systems provided by our e-commerce platform and service providers.

D. Customer service information

• Messages sent to customer service
• Questions about products, sizing, orders, shipping, or returns
• Photographs submitted for damaged, defective, or incorrect-item claims
• Information submitted as part of a complaint, refund, or after-sales request

E. Product and shopping information

• Products viewed
• Products added to a cart
• Product preferences
• Selected colors and sizes
• Search and browsing activity
• Abandoned cart or checkout activity

F. Device and internet activity information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Language and regional settings
• Pages viewed
• Links clicked
• Date and time of access
• Referring website or advertising source
• Session and interaction information
• Cookie identifiers and similar online identifiers

G. Marketing and advertising information

• Marketing subscription status
• Email engagement
• Advertising interactions
• Campaign source
• Cookie and advertising preferences
• Information used to measure advertising effectiveness

H. Fraud prevention and security information

We may collect information reasonably necessary to:

• Verify transactions
• Detect suspicious activity
• Prevent payment fraud
• Protect customer accounts
• Investigate misuse of our website
• Maintain the security of our systems

3. Sources of Personal Information

We may collect personal information from:

• You directly
• Your activity on our website
• Our e-commerce platform
• Payment processors
• Shipping and fulfillment providers
• Customer service providers
• Analytics providers
• Advertising and marketing platforms
• Fraud prevention and security providers
• Social media or referral platforms
• Public or legally available sources, where permitted

4. How We Use Personal Information

We may use personal information for the following purposes:

Order and transaction purposes

• Process and confirm orders
• Confirm payments
• Prepare orders for fulfillment
• Arrange shipping and delivery
• Send order and tracking updates
• Process returns, refunds, and cancellations
• Handle payment disputes and chargebacks

Customer service purposes

• Respond to questions
• Provide product and size assistance
• Resolve delivery issues
• Review damaged, defective, or incorrect-item claims
• Provide return and refund instructions
• Maintain records of customer communications

Website and account purposes

• Create and manage customer accounts
• Maintain shopping cart and checkout functions
• Remember customer preferences
• Improve website usability
• Diagnose technical problems
• Analyze website performance

Security and fraud prevention

• Detect and prevent fraud
• Verify transactions
• Protect customer accounts
• Prevent unauthorized access
• Investigate suspicious activity
• Enforce our website terms and policies

Legal and business purposes

• Maintain transaction and tax records
• Comply with legal and regulatory requirements
• Respond to lawful government or court requests
• Establish, exercise, or defend legal claims
• Conduct internal audits
• Manage business operations and service providers

Marketing and advertising purposes

Where permitted by applicable law, we may use information to:

• Send promotional emails
• Inform customers about products and offers
• Measure advertising performance
• Understand customer interests
• Display or measure relevant advertising
• Improve marketing campaigns

Where consent is required, we will request it before using information for the applicable purpose.

5. Legal Bases for Processing Where Applicable

Depending on the applicable law and the reason for processing, we may process personal information based on:

• Performance of a transaction or contract
• Your consent
• Our legitimate business interests
• Compliance with legal obligations
• Prevention of fraud and protection of security
• Establishment or defense of legal claims

Where processing is based on consent, you may withdraw that consent subject to applicable law. Withdrawal does not affect processing that occurred before the consent was withdrawn.

6. Payment Information

Payments are processed through third-party payment providers made available through our website or e-commerce platform.

Yifengyu does not normally directly store:

• Complete credit card numbers
• Complete debit card numbers
• Card security codes
• Complete bank account credentials

Payment providers may collect and process payment and identity information according to their own privacy policies and security procedures.

We may receive limited transaction information, such as:

• Payment status
• Payment method category
• Transaction identifier
• Billing name and address
• Fraud or risk indicators
• Partial card information, such as the last four digits, where provided

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, software development tools, and similar technologies.

These technologies may be used to:

• Operate the website
• Maintain shopping cart and checkout functions
• Remember preferences
• Keep accounts secure
• Analyze website traffic
• Measure website performance
• Understand product interactions
• Support marketing and advertising
• Measure advertising effectiveness

Types of cookies

Our website may use:

• Essential cookies: Required for security, cart, checkout, account, and website operation
• Functional cookies: Used to remember preferences and improve functionality
• Analytics cookies: Used to understand traffic and website performance
• Advertising cookies: Used to measure campaigns or support advertising where permitted

You may manage cookies through:

• The cookie preference tool available on our website, where provided
• Your browser settings
• Applicable device or privacy controls

Disabling essential cookies may prevent certain website functions from working correctly.

8. How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary to operate our business.

These parties may include:

• E-commerce platform and website hosting providers
• Payment processors
• Fraud prevention providers
• Warehousing and fulfillment providers
• Shipping and delivery companies
• Customer service platforms
• Email and communication providers
• Analytics providers
• Advertising and marketing providers
• Information technology and security providers
• Professional advisers, including accountants and legal advisers
• Government authorities where legally required

Service providers may process information only for the services they provide to us or as otherwise permitted by applicable law and their agreements with us.

9. Sale or Sharing of Personal Information

Yifengyu does not sell personal information in exchange for direct monetary payment.

However, depending on the advertising, analytics, and cookie technologies enabled on our website, certain disclosures of online identifiers, device information, and browsing activity to advertising or analytics providers may be considered a “sale,” “sharing,” or use for targeted or cross-context behavioral advertising under certain U.S. state privacy laws.

Where applicable, customers may exercise an opt-out right through:

• A Do Not Sell or Share My Personal Information link
• A cookie or privacy preference tool
• A legally recognized browser-based opt-out signal
• A request sent to service@yifengyu.shop

We do not knowingly sell or share the personal information of consumers under 16 years of age.

10. Email and Marketing Communications

When you subscribe to marketing communications, we may send information about:

• New products
• Promotions
• Special offers
• Store updates
• Relevant brand news

You may unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email
• Updating available communication preferences
• Contacting service@yifengyu.shop

After unsubscribing from marketing communications, you may continue to receive non-marketing messages, including:

• Order confirmations
• Shipping and delivery updates
• Account and security notices
• Return and refund communications
• Customer service responses
• Legally required notices

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction

These measures may include:

• Encrypted website connections
• Access controls
• Account authentication
• Secure service providers
• Transaction monitoring
• Security updates
• Internal access limitations

No internet transmission or electronic storage system can be guaranteed to be completely secure. Customers should also protect their account credentials and notify us if they suspect unauthorized account activity.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete and document transactions
• Provide customer support
• Process returns and refunds
• Maintain tax and accounting records
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Meet legal and regulatory obligations

Retention periods may vary according to:

• The type of information
• The purpose for which it was collected
• The length of the customer relationship
• Applicable legal requirements
• Fraud prevention needs
• Dispute or litigation requirements

When information is no longer reasonably required, we may delete, anonymize, aggregate, or securely retain it where permitted by law.

13. International Processing and Transfers

Yifengyu is operated by a legal business entity registered in China and serves customers in the United States.

Personal information may be processed or stored in the United States, China, or other countries where our service providers operate.

These countries may have privacy and data protection laws that differ from the laws in your place of residence.

Where required, we use reasonable contractual, technical, and organizational safeguards for international processing and transfers.

The U.S. business correspondence address is not the location of all data systems, customer service personnel, or business operations.

14. U.S. State Privacy Rights

Depending on your state of residence and whether the applicable law applies to our business, you may have the right to:

• Request access to personal information
• Request confirmation that we process personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a portable copy of certain information
• Opt out of certain sales or sharing
• Opt out of targeted advertising where applicable
• Limit certain uses of sensitive personal information where applicable
• Appeal the denial of a privacy request where required
• Exercise privacy rights without unlawful discrimination

These rights are subject to legal limitations and exceptions.

For example, we may need to retain certain information to:

• Complete a transaction
• Process a return or refund
• Detect or prevent fraud
• Maintain required tax or accounting records
• Comply with legal obligations
• Establish or defend legal claims

15. California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to our business and processing activities.

Subject to applicable law, California residents may have the right to:

• Know the categories of personal information collected
• Know the sources of personal information
• Know the purposes for collecting, using, or disclosing information
• Know the categories of recipients
• Request access to specific personal information
• Request correction
• Request deletion
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive personal information, where applicable
• Receive equal treatment when exercising privacy rights

Categories collected

The categories of information we may collect are described in Section 2 and may include:

• Identifiers
• Customer records information
• Commercial information
• Internet or electronic activity
• Geolocation information derived from an IP address
• Customer service communications
• Inferences regarding shopping preferences

Business purposes

Our business purposes are described in Section 4 and include:

• Order processing
• Customer service
• Fulfillment
• Security
• Analytics
• Website improvement
• Marketing
• Legal compliance

Sale and sharing

We do not sell personal information for direct monetary payment.

Certain advertising or analytics disclosures may be considered “sharing” or “sale” under California law. Where applicable, customers may use the privacy preference mechanism provided on our website or contact us to opt out.

Non-discrimination

We will not unlawfully discriminate against a customer for exercising an applicable privacy right.

16. How to Submit a Privacy Request

To submit a privacy request, contact:

Email: service@yifengyu.shop
Phone: (+1) 424-372-7996

Please include:

• Your full name
• The email address associated with your account or order
• Your request
• Your state of residence
• Relevant order information, where necessary

We may request additional information to reasonably verify your identity and protect your information from unauthorized disclosure.

We will use information submitted for verification only as reasonably necessary to verify and process the request.

Authorized agents

Where permitted by law, an authorized agent may submit a request on your behalf.

We may require:

• Written authorization
• Verification of the agent’s identity
• Direct confirmation from you
• Evidence of a valid legal authorization

17. Children’s Privacy

Our website and products are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13.

If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child has submitted personal information may contact:

Email: service@yifengyu.shop

COPPA applies to child-directed services and to general-audience services that have actual knowledge that they collect personal information from children under 13.

18. Third-Party Websites and Services

Our website may contain links to third-party websites or use third-party services.

Third parties may have separate privacy policies and practices. We are not responsible for websites or services that we do not own or control.

Customers should review the applicable third-party privacy policy before providing information directly to that party.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our services
• Business practices
• Technology
• Service providers
• Legal obligations
• Privacy requirements

When we make changes, we will update the “Last updated” date at the top of this page.

Where legally required, we may provide additional notice or request consent before applying a material change to personal information already collected.

Continued use of the website does not replace any consent required by applicable law.

20. Contact and Business Information

Questions about this Privacy Policy or personal information may be directed to:

Brand: Yifengyu
Legal Company Name: Cixi Yifengyu E-commerce Co., Ltd.
Chinese Company Name: 慈溪市易枫宇电子商务有限公司
Email: service@yifengyu.shop
Phone: (+1) 424-372-7996

Customer Support Hours

Monday–Friday
9:00 AM–6:00 PM Pacific Time

U.S. Business Correspondence Address

10866 Washington Blvd.
Culver City, CA 90232
United States

This is a commercial mail receiving and business correspondence address only. It is not our corporate office, retail store, warehouse, fulfillment center, manufacturing facility, data center, or return facility.

Please do not send product returns or sensitive personal documents to this address unless our customer service team specifically instructs you to do so.

Company Registered Address

Cixi Yifengyu E-commerce Co., Ltd.
Longshe Village, Kuangyan Town
Cixi City, Zhejiang Province
China

This is the registered address of the legal business entity. It is not a U.S. customer service office or customer return facility.

Service Area

Yifengyu currently sells and ships to customers in the United States only.

Orders are shipped from inventory located in the United States, as described in our Shipping Policy.